Brand Identity and merchandise
The YMCA identified a need for a network of localised Children’s Centres which would enable families to receive advice, information and services on a very local, convenient level. Red Echo was delighted to be asked to create a set of Identities that had individual character but also tied together visually as a cohesive YMCA service. Following the implementation of the ID on signage, leaflets and advertising, Red Echo designed and produced an extensive range of launch promotional merchandise.